Danaria Farris McCoy, CMD, CSM

Director of Marketing

 

 


Responsibilities
Danaria is responsible for managing the strategy, development, and execution of all facets of marketing communications for ServiceStar and nearly 1,000,000 square feet of retail shopping centers. Her expertise includes market research and analysis, strategy, advertising, public relations, and special event planning and execution. 

Danaria oversees both company-wide branding and the management and marketing platforms of each of the firm’s fifteen shopping centers across the United States, including the first-ever, open-air shopping center to be located on a U.S. military installation, Freedom Crossing at Fort Bliss.

In 2010, Danaria was awarded with the highest shopping center industry marketing award in the United States, MAXI GOLD, in Public Relations from the International Council of Shopping Centers.

Credentials

• U.S. MAXI GOLD, Public Relations, 2010

• Certified Marketing Director (CMD), International Council of Shopping Centers (ICSC)

• Certified Shopping Center Manager (CSM), ICSC

• Program Planning Committee Member, Rocky Mountain Chapter, ICSC

• Winner, John T. Riordan Professional Education Scholarship, ICSC

• Bachelor of Journalism in Advertising, University of Nebraska-Lincoln

• Bachelor of Journalism in Broadcasting, University of Nebraska-Lincoln